Are you a small business owner looking to broaden your customer base? If you are new to online marketing, you should know by increasing your online business presence will help you to draw in new customers. Business owners that do not know how to start building their company’s online presence need to know how to become a part of 5 social media communities.
Facebook is one of the largest social media communities that your business can be a part of. Small business owners can create a free profile for their company, and link it to their website. You can promote your products or services on the wall of your Facebook page for your business. Once customers find your profile, they will “Like” you to follow your company. Facebook also allows businesses to purchase advertisements that can be targeted towards a certain audience or demographic to draw in customers to their website.
Most small businesses also create a Twitter page so their customers can “follow” them. You can promote products and services simply by creating a “tweet”. Creating a Twitter profile is easy to do, and it is free, so you can start branding your company immediately. Companies launching a sale in their store or online can “tweet” about it to draw in new and current customers. When customers are looking for updated information on a daily basis for the companies they like to shop at, they’ll use Twitter to find out.
Creating low budget company commercials and placing them on YouTube is a great way to brand your business and inform people what your company has to offer. It is free to sign up, and you can start posting videos about your products or services immediately. Companies often try to create attractive and catchy videos that will capture their target audience to convert them into paying customers.
Another way to get your company noticed is to create a LinkedIn profile. It is free to sign up your company for a LinkedIn profile, and you have the option to upgrade your subscription. Are you hiring new employees? You can search through the millions of LinkedIn profiles to find qualified candidates or you can create a job posting for people to find.
WordPress is another social media platform you can use to draw in new customers to your company website. Creating a WordPress blog profile is easy to do, and the best part is that it is free. Companies who have small marketing budgets use WordPress to update their customers about new products and services, as well as important company information. There are tools you can use to optimize your blog content, as well as purchasing your own blog domain name.
Now you know the five different types of social media communities that you should use to build a solid online web presence for your small business. If you want to succeed in today’s economy, you need to be technologically savvy and use social media marketing strategies to draw in new customers.