Do You Need an Inbound Marketing Agency?

Posted in For Geeks Only

Hiring an Inbound Marketing Agency is a big decision that frightens many small business owners.  It’s natural for those unfamiliar with the term “Inbound Marketing” to especially feel intimidated by the upfront costs and necessary changes to their marketing campaign.  Although it may be a daunting task, don’t let fear stop you from hiring an Inbound Marketing Agency and making one of the best decisions for your company’s future.

Services Provided by an Inbound Marketing Agency

Inbound marketing is a combination of content and website engagement that creates a foundation for sales.  An Inbound Marketing Agency’s goal is to drive visitors to your website using a variety of tools and techniques; then take those visitors and turn them into paying clients for your company.  The following is a list of some of the services provided by an Inbound Marketing Agency.

Keyword Research:  Inbound Marketers research the best keywords for your website.  By using the best keywords, your website can improve its search engine ranking.

Website Tracking:  They will use programs to follow and analyze your site’s performance, making it easier to make changes to your site or marketing strategy.

Competitor Tracking:  By helping you compare important website metrics to your competitors, you can effectively adjust your strategy to stay ahead of your competition.

Convert Traffic to Leads:  Once traffic to your website increases, lead generation techniques are used in order to convert visitors into potential customers.

Content Optimization:  Quality content plays a huge role in your SEO efforts.  An Inbound Marketer can teach you how to create better content or if you don’t have the time to produce quality content for you website, they can write it for you.

Social Media Marketing:  Effectively utilizing this important part of online marketing is not an easy task.  An Inbound Marketing Agency can show you how to take advantage of opportunities and how to engage with visitors, customers, and fans.

Sounds easy enough, right?  Although it may seem more cost efficient to spearhead your business’ Inbound Marketing campaign, you may not get very far on your own.  As you sit around and think you’ve saved money, your competitors sales are increasing tenfold.  Effective inbound marketing takes time, knowledge, and experience to create the content, analyze the metrics, and plan the next steps to draw in more customers.  By spending a little more upfront, you will make more money down the road.

So, should you hire an Inbound Marketing Agency? To answer this question you need to ask yourself:  Do I have the time and resources to fully immerse myself into an inbound marketing campaign and all that goes with it?  Do I have time to generate new content with enough frequency for it to be a success?  Do I have the tools necessary for lead generation and other analytical tools?  Am I well versed in various social media platforms and will I be able to engage with potential consumers in a frequent manner?

If you do not have the time to fully dedicate yourself to learning about all of the strategies involved in having a successful online marketing campaign, then you should consider hiring an agency to do it for you.