What Are QR Codes And How They Can Help Your Business?

Posted in For Geeks Only

Have you seen strange looking black and white squares lately?  On bus stop advertisements and in newspapers and magazines?  What are these strange barcode like objects and how can they help your business?

They are Quick Response codes (QR codes) and they provide consumers immediate access to digital information.  They are similar to barcodes used in retail but QR codes differ in many ways from their linear one-dimensional cousins.  QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters.  Barcodes used in retail for inventory and price scans can only hold 20 numerical digits.

So how can a barcode help your business?

Let’s look at the usage of QR codes – When a QR code is scanned with a camera-enabled smartphone, it links the user to content on the web or activates different phone functions such as email, instant messaging systems, or opens the telephone dialer with a number for the user to call.  This allows users to quickly access your company’s information and allows you to share special offers, details, or promote your blog.

Connect more users to your digital content – Instead of users typing your website’s address into their phones, they just scan the code and are immediately taken to your website.  You can share unlimited amounts of information and content with your users very quickly.  By providing a faster way to connect with your company, users then have a better experience and are more likely to share their positive experience with others.

Places to print your code – You can use QR codes on your business card, brochures, flyers, packaging, tickets, and receipts, to name a few.  These codes can link back to product instructions, directions to your business, coupons and special offers, freebies, or feedback forms.  QR codes have been used in many conventional and off the wall ways.  Why don’t you try using QR codes in fun creative ways to actively engage your users?  Make an interesting marketing campaign by placing QR codes in odd places, or make a QR code scavenger hunt.

Freebie – Pinpoint Digital cares about helping your business grow so we’ve provided you with a free QR code generator.  Start using it today!