Like most small business owners, you have probably segued from print advertising to online marketing and advertising to draw in new customers for your company. Online media makes it easier for customers and other industry leaders to keep up with your company, and what you have to offer. Once you start exploring the options of […]
Have you seen strange looking black and white squares lately? On bus stop advertisements and in newspapers and magazines? What are these strange barcode like objects and how can they help your business? They are Quick Response codes (QR codes) and they provide consumers immediate access to digital information. They are similar to barcodes used […]
An effective business website attracts new customers and increases sales. In order to attract new customers and increase your sales, you will need to provide visitors to your website with a positive experience. The design of your website will play a critical role in this experience. At Pinpoint Digital, our website design principles center around […]
The landing page is an often misunderstood tool. Many marketers misunderstand a landing page to be the home page of their business website. But a landing page in the terms we are about to apply, is a strategic sales funnel which typically has little to do with a larger website. Funnel = Landing Page Armed […]
Everyone on the Internet has probably either used or at least heard of Twitter. For those unfamiliar with the site, Twitter is a microblogging service that lets you answer the question “what’s happening?” in 140 characters or less. The popularity of the site has surged over the last couple of years and it has become […]
Content marketing is growing in importance. Search engines and consumers now demand quality content no matter whether they are browsing the web or scrolling through their social media feeds. As a business owner, you likely understand the importance of content marketing, but might not know exactly how to develop an effective strategy. In order to […]
Should You Create a Mobile App for Your Small Business? Should You Create a Mobile App for Your Small Business? You’ve heard the new online marketing buzz that businesses are creating mobile apps that their customers can download to their mobile devices. To survive in business today, you need to have a minimum of a […]
Every small business owner who has a website and uses online marketing strategies need to know how they can benefit by using Google Analytics. Business owners who have not yet transitioned to online advertising and marketing need to do so because they are missing out of a lot of potential sales and to expand their […]
Every day, more small business owners are trying to figure out ways to cut expenses to increase their profits. Technology has been used in many different capacities to cut business expenses, and one way you need to start thinking about is how your business can benefit by using cloud computing services. Many small business owners […]
As content marketing continues to grow in importance, many small businesses are struggling to strike the right balance of content and marketing in their blogging efforts. Indeed, striking the right balance can be difficult. Weaving a subtle marketing message into content that your readers will enjoy isn’t easy. However, if you’re consistent in your content […]
