Instagram is a great tool for small businesses because it allows them to connect with their customers on a more personal level. In case you haven’t heard of Instagram, it is a photo sharing social media network. It is perhaps best known for its artistic filters. In September, Facebook closed its acquisition of Instagram. Since the acquisition, Facebook appears to be focused on making Instagram a more streamlined tool for social media marketing.
In their latest move to make Instagram more effective for social media marketing, they have launced a new feature called Instagram badges. Badges are an easy way for users to promote their profiles online. They are similar to badges and buttons for Facebook and Twitter.
The benefits of adding an Instagram badge to your website and blog will be substantial. It will make it easier for your website and blog visitors to find your Instagram profile. In turn, it will encourage more interaction on your Instragram feed. You’ll likely also see an increase in traffic to your website and blog.
If you’re not using Instagram already, you really should consider setting up an account. Ask your web designer to help you set up and integrate your brand into your account for a streamlined, professional appearance. As a business owner, you can use Instagram to promote your brand. For example, if you own a real estate company, you could share photos of recreational activities, attractions and dining spots in the neighborhoods of your properties. This is a subtle way of showcasing your brand as opposed to advertising it. Sharing a picture of a delicious meal at a restaurant in a neighborhood you sell homes in is something that users will appreciate, while showing pictures of the homes you’re selling may be off-putting to users.
Finally, Instagram is an effective way to nurture relationships with your customers and also generate leads for new customers.