WordPress Development Company

At Pinpoint Digital we build almost all of our websites using WordPress. WordPress is a versatile and widely-used content management system (CMS) that has revolutionized the way people create and manage websites. Established in 2003, it has evolved from a simple blogging platform into a robust CMS that powers over 40% of all websites on the internet. At its core, WordPress offers a user-friendly interface that allows individuals and businesses to easily publish, edit, and organize digital content, making it an ideal choice for bloggers, small business owners, and large enterprises alike.

One of WordPress’s key strengths is its extensive library of plugins, which enable users to customize their websites with a wide range of designs and functionality. Whether you’re looking to create a personal blog, an e-commerce site, or a corporate portal, WordPress has a theme and plugin for virtually any purpose. Its open-source nature also fosters a thriving community of developers and designers who continually contribute to its growth and innovation.

WordPress is highly scalable and adaptable, offering a responsive design that ensures your site looks great on all devices. It’s also SEO-friendly, making it easier for websites to rank well in search engine results. With its intuitive dashboard, robust media management, and built-in blogging capabilities, WordPress remains a go-to choice for those seeking a powerful, user-friendly platform to manage their online presence. Whether you’re a beginner or an experienced webmaster, WordPress provides a solid foundation for creating and maintaining websites that can meet your specific needs.

While WordPress is not always the best solution we do recommend it for most of our customers and we use it on our own websites. The following are the major reasons why it is often a good fit.

User-Friendly Interface

At its core, WordPress boasts an intuitive and user-friendly interface. Whether you’re a seasoned developer or a complete novice, the platform is designed to make website creation and management a breeze. Its dashboard is clean, organized, and easy to navigate, allowing users to swiftly publish, edit, and organize content without needing extensive technical knowledge.

Abundance of Themes and Plugins

One of WordPress’s defining features is its vast library of themes and plugins. With thousands of free and premium options available, you can effortlessly customize the look and functionality of your website. Whether you’re running a blog, an online store, or a corporate site, there’s a theme and plugin for virtually any purpose. This flexibility ensures that your website can evolve and adapt to your changing needs.

Thriving Community and Support

WordPress enjoys the support of a massive global community of developers, designers, and enthusiasts. This means you’re never alone on your WordPress journey. Whether you encounter an issue, need advice, or seek to expand your knowledge, there’s a wealth of online resources, forums, and tutorials to tap into. Additionally, this strong community ensures regular updates, security patches, and improvements to the platform.


Search Engine Optimization (SEO) is incredibly important for many businesses and organizations. Having an SEO optimized website is table-stakes for having an online presence. WordPress is inherently SEO-friendly, with features like clean code, customizable permalinks, and easy integration with SEO plugins like our preferred plugin, RankMath. This gives your website a competitive edge by making it easier to rank well in search engine results. Compared to other out of the box solutions like Squarespace or the GoDaddy website builder, you have an advantage just by using WordPress.


Whether you’re starting with a simple blog or launching a complex e-commerce platform, WordPress can scale to meet your needs. Its scalability makes it a valuable asset for businesses of all sizes, ensuring your website can grow and adapt as your brand evolves.

Open-Source and Customizability

WordPress is open source, which means it’s free to use and customize to your heart’s content. Thousands of developers work daily on creating plugins and maintaining existing ones. Many of these plugins are freely available and provide functionality for extending WordPress to do things like provide sell products online. Developers extend functionality by creating plugins and by adding code to theme files. This allows for the core part of WordPress to stay as lean as possible while allowing for pretty much unlimited functionality to be added into it. With this open nature, WordPress fosters innovation and empowers users to extend its functionality.

Mobile Responsiveness

In the age of smartphones and tablets, having a mobile-responsive website is non-negotiable. WordPress themes are designed to be responsive, ensuring that your site looks and functions flawlessly on all devices. This provides a seamless user experience and helps retain visitors.


Compared to custom-built websites or other proprietary CMS solutions, WordPress is incredibly cost-effective. The availability of free themes and plugins, coupled with the widespread availability of skilled WordPress developers, means you can achieve your website goals without breaking the bank.

Content Management Made Easy

WordPress’s straightforward content management system empowers website owners to update their content without relying on developers for every minor change. This ease of use encourages regular content updates, which is essential for engaging and retaining your audience.

In conclusion, WordPress is not merely a CMS; it’s a dynamic platform that empowers individuals and businesses to create, manage, and scale their online presence effectively. With its user-friendliness, robust customization options, strong community support, and SEO capabilities, WordPress remains the go-to choice for those seeking a versatile and powerful CMS to fuel their digital ambitions. Whether you’re a blogger, an entrepreneur, or a Fortune 500 company, WordPress has the tools and features to help you succeed in the ever-evolving online landscape.

Our Process

At the core of our process is discovery.  This discovery process starts off with understanding our clients objectives for their WordPress development needs.  Our process consists of the following steps.

Discovery: During this phase we learn about your business requirements and determine how WordPress factors into these.

Development: Using the information we have learned during the discovery phase we perform the development that is necessary to achieve the requirements of the project.

Maintenance: Once our development work is complete we don’t disappear.  We continue to support your web site, whether that means making small changes to it or adding extensive revisions.