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The Best Location for Navigation Menus

Navigation menus are essential web design elements. However, their importance is often overlooked or taken for granted. How much thought did you put into the placement of your website’s current navigation menus? Most people don’t give it much thought and this is a mistake. Your current navigation menus may be serving you very well, but […]

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What to Look for After a Google Update

Every website owner dreads the idea of a Google update. However, these updates are a reality of doing business on the Internet. The best approach to minimize the dread is to establish a strong online presence for your business without resorting to black hat SEO techniques. Still, even the best intentioned website owners can sometimes […]

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CSS Gradient Shading Explained

Gradient shading is a common web design technique. It is used to show depth on an otherwise flat looking web page. Gradient shading can be used to improve the usability of interactive page elements such as buttons. In contemporary web design, can be used to achieve attractive gradient shading on web pages and elements. In […]

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How to Add Remarketing Code to Your Google Analytics

Do you have visitors who interact with your business online, but don’t complete your calls-to-action? Every business does. Not everyone who comes in contact with your business subscribes to your mailing list, purchases a product or contacts you for a free consultation. So how do you reach these interested visitors to follow up? It’s easy […]

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Embedding YouTube Videos in Web Pages Improves Engagement

If a picture is worth 1000 words, then video is worth an exponential number of times more than a single picture. There is not question about it, video is engaging. YouTube has over 1 billion unique users visit their site each month. Over 6 billion hours of video are watched each month and 100 hours […]

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Why Cyber Monday Is the Biggest Day for Online Retail

Cyber Monday takes place on the Monday following Thanksgiving and Black Friday. It is the eCommerce equivalent to Black Friday. Online retailers can take advantage of the shopping excitement that carries over from the Black Friday shopping frenzy. Instead of having to get up early and fight the crowds, Cyber Monday shoppers can take advantage […]

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The Importance of Clear Navigation

Is your website like a maze? The importance of clear navigation cannot be stressed enough when looking at website design. Too many websites make it difficult for users to find information or worse yet, respond to calls to action. How many websites have you been to where it feels like you’re jumping through hoops just […]

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How important is page load speed?

Page load speed is critical to the success of your website. Visitors will simply leave your website if the pages load too slowly. The Internet is competitive enough without losing business simply because your website is lagging. If your website is slow, you need to take steps to improve its page load speeds as soon […]

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What is an infinite scroll?

Infinite scroll is like the song that never ends. Users can scroll and scroll and seemingly never reach the end of the page. Although it sounds frustrating, in most cases, it a rather useful web design technique. Many websites you probably use each day employ infinite scrolling including popular social networking sites like Facebook, Tumblr […]

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Planning Your Marketing for Black Friday

Love it or hate it, Black Friday offers a unique marketing opportunity for businesses. For many businesses, Black Friday is one of their biggest sales days of the year. Do you take advantage of the hype to market your business’ products and services? It is one of the few days in the calendar year when […]