Choosing a Domain Name


Choosing a domain name is an important marketing decision for any business seeking to establish a strong online presence. Ideally, your domain name will be the same or similar to your business name. If your business name is long or overly complex, you may opt to simplify it in the domain name.

Ultimately, your domain name will become part of your marketing collateral. People will associate it with your brand. Therefore, it’s important to select a domain name that represents your business. Sometimes, the domain name you want has already been claimed. If this happens, you’ll want to select another domain name that represents your business and brand equally as well.

Most businesses choose a main domain name and then buy up several other domain names that can be redirected to the main domain name for their business presence. This allows for users to misspell or type in a similar domain name and still arrive at the intended business’ website. Working with your web designer and marketing professional will help you select the right domain names for your business.

In addition to setting up the main domain for your business website, you may also choose to set up additional domain names for marketing campaigns. If you’re launching a new product line or service, you might launch a new domain just for this promotion. The domain might take visitors to a landing page or to the promotional page itself. Again, working with your web designer and marketer will help you develop an effective strategy.

Some businesses try to be clever with their selection of a domain name. While it may be effective, it is not the best idea. Instead, you want your domain name to be straightforward. After all, users will be typing it into a web browser to locate your business. It is as important as a phone number. Make it clear, easy to remember and type into a web browser.

How did you choose your domain name? At Pinpoint Digital, LLC we help our clients find a domain as part of our web design services.