Creating profitable e-commerce web sites has become much more difficult as the web has matured. As more businesses have decided to start selling products online the increased competition has made it more difficult for e-commerce sites to find success. Today, to compete with an e-commerce site, a business needs to be prepared to invest heavily in marketing and to make sure that their web site is optimized for conversions. At Pinpoint Digital we have extensive experience creating custom e-commerce web sites.  We typically use WooCommerce which is a plugin for WordPress for creating e-commerce web sites.